As of this afternoon Neil Young’s PonoMusic kickstarter campaign has grossed $5,805,033 from 17,010 donors.
PonoMusic is the third most funded Kickstarter campaign, according to a Warner Bros. press release.
“We are so excited about hitting this milestone, said PonoMusic CEO, John Hamm in the press release. “This campaign has exceeded our expectations from the start. By taking the nontraditional crowdfunding approach, we have been able to unveil PonoMusic our way – directly to our customers. The PonoMusic Kickstarter campaign now has over 16,000 active backers and we’ve received over 5,000 comments, questions, and suggestions on the site. This is incredibly valuable consumer feedback and we will be a much better company at launch because of the engagement from the PonoMusic community.”
“Pono is an ecosystem to play and store music,” Neil Young said in the press release. “This is not a format; the experience is not about recognizing a song, it’s about feeling it,” says Young, who came up with the idea over three years ago. He and his team have been chasing the dream of bringing the soul back into music ever since.”
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