Video: Bob Dylan’s ‘I Want You’ Not a Fit with Chobani Yogurt Ad; Plus Chrysler Ad

Image from ad.

The use of Bob Dylan’s “I Want You” in this Chobani yogurt commercial makes no sense.

It’s so random, which maybe is why Dylan agreed to it.

It’s as if the radio is on and “I Want You” just happens to be playing.

I’ve always dug the song.

Here’s the Chrysler ad:

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About Michael Goldberg

Michael Goldberg is a distinguished pioneer in the online music space; Newsweek magazine called him an ‘Internet visionary.’ In 1994 he founded Addicted To Noise (ATN), the highly influential music web site. He was a senior vice-president and editor in chief at SonicNet from March 1997 through May 2000. In 1997, Addicted To Noise won Webby awards for best music site in 1998 and 1999, and also won Yahoo Internet Life! awards for three years running as best music site in 1998, 1999 and 2000. Prior to starting Addicted To Noise, Goldberg was an editor and senior writer at Rolling Stone magazine for 10 years. His writing has also appeared in Wired, Esquire, Vibe, Details, Downbeat, NME and numerous other publications. Michael has had three novels published that comprise the "Freak Scene Dream trilogy": "True Love Scars," "The Flowers Lied" and "Untitled" which can be ordered here. His new book, "Wicked Game: The True Story of Guitarist James Calvin Wilsey," can be pre-ordered from HoZac Books. In November Backbeat Books will publish "Addicted To Noise: The Music Writings of Michael Goldberg," which can be be pre-ordered here.

4 thoughts on “Video: Bob Dylan’s ‘I Want You’ Not a Fit with Chobani Yogurt Ad; Plus Chrysler Ad

  1. The ad for Chrysler is spot on though strange, but then what else do you expect? Dylan once more puts on his Charlie Chaplin mask and throws the shattered truth in our face. Detroit is dying and it matters, that’s the joke he presents to his fellow Americans in a direct way he would never do anymore in songs, so he takes that awful vehicle of an ad (a little pay won’t hurt) for it and he has me, as a European knocked out, masterful though a bit stinky, as Zappa would say: yeah Stinkfoot in your face (do you ever wash that thing?)

    1. Branding is everything in The Twenty-First Century. “Bob Dylan” is a brand, no different from Chrysler or Pepsi.
      ~ roscoe born

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