The use of Bob Dylan’s “I Want You” in this Chobani yogurt commercial makes no sense.
It’s so random, which maybe is why Dylan agreed to it.
It’s as if the radio is on and “I Want You” just happens to be playing.
I’ve always dug the song.
Here’s the Chrysler ad:
-– A Days of the Crazy-Wild blog post: sounds, visuals and/or news –-
4 thoughts on “Video: Bob Dylan’s ‘I Want You’ Not a Fit with Chobani Yogurt Ad; Plus Chrysler Ad”
The ad for Chrysler is spot on though strange, but then what else do you expect? Dylan once more puts on his Charlie Chaplin mask and throws the shattered truth in our face. Detroit is dying and it matters, that’s the joke he presents to his fellow Americans in a direct way he would never do anymore in songs, so he takes that awful vehicle of an ad (a little pay won’t hurt) for it and he has me, as a European knocked out, masterful though a bit stinky, as Zappa would say: yeah Stinkfoot in your face (do you ever wash that thing?)
Branding is everything in The Twenty-First Century. “Bob Dylan” is a brand, no different from Chrysler or Pepsi.
~ roscoe born
He is an incredible artist and still going strong