Watch & Listen: Nike Uses Boards Of Canada’s “Reach For The Dead”

In an arty video/Nike commercial Boards of Canada’s awesome track, “Reach for the Dead” from the equally terrific Tomorrow’s Harvest, is the soundtrack as 1999 Thrasher of the Year Brian Anderson gets dressed (he puts on a Nike shirt, ‘natch), gets his board and skates through a very cool set before being splattered with pink paint.

Check it out:

About Michael Goldberg

Michael Goldberg is a distinguished pioneer in the online music space; Newsweek magazine called him an ‘Internet visionary.’ In 1994 he founded Addicted To Noise (ATN), the highly influential music web site. He was a senior vice-president and editor in chief at SonicNet from March 1997 through May 2000. In 1997, Addicted To Noise won Webby awards for best music site in 1998 and 1999, and also won Yahoo Internet Life! awards for three years running as best music site in 1998, 1999 and 2000. Prior to starting Addicted To Noise, Goldberg was an editor and senior writer at Rolling Stone magazine for 10 years. His writing has also appeared in Wired, Esquire, Vibe, Details, Downbeat, NME and numerous other publications. Michael recently completed his first novel, Days of the Crazy-Wild, and is currently writing a second novel.

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